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(Solved by Expert Tutors)I need an intro and conclusion for a paper on: one research question


I need an intro and conclusion for a paper on: one research question and formulate a hypothesis which may be tested with linear regression analysis.?

Business Research Project: Toy Kingdom

Toy Kingdom is a chain of toy stores that has found itself in direct competition with larger department stores in the area. ?As expected, the holiday season is the time of year when Toy Kingdom typically experiences a spike in revenue.? This season officially kicks off on Black Friday and runs through the remainder of the year.? Over the past few years, holiday sales have shown a steady decrease.? As a result, the owners are brainstorming strategies for boosting sales and increasing revenue over that of prior years.?

Research Question

A research team has been contracted to conduct a study to answer the business question of how Toy Kingdom can have a successful holiday season as measured by sales revenue.? The research project will utilize sales as the dependent variable, and staging specific toys on end caps as an independent variable.? Derived from numerous discussions with the owners, and after gaining a clear understanding of the business question, the research team determined that their study would be conducted based on the following research question.

RQ: Can staging Star Wars toys on end caps increase holiday sales revenue?

Hypothesis

Cascading off of the research question, the team developed two hypothesis statements.

HA: Staging Star Wars toys on end caps will have a positive impact on holiday sales revenue.

HO:? Staging Star Wars toys on end caps will not positively impact holiday sales revenue.

Conclusion

??????????????? The role of the team in this study will be to gather data on the effects on revenue of targeted marketing and showcasing versus normal stocking of products.? The team will then analyze the data and present the results to the Toy Kingdom stakeholders.? The presentation will include recommendations for marketing strategies based on the findings of the study.? As a result of this comprehensive research study, the Toy Kingdom leaders will be able to formulate a plan for the upcoming holiday season that should result in increased revenue over the prior year.?

Appendix A

Raw data used in the analysis

Market Share Percentage

Customer Satisfaction (100-point Scale)

Market Share Percentage

Customer Satisfaction (100-point Scale)

39.24

95

31.98

49

31.11

80

32.59

57

28.05

53

39.41

89

35.47

75

30.18

56

36.08

97

30.76

86

36.42

62

27.8

62

31.61

67

36.17

62

29.98

56

29.04

65

26.28

40

37.3

88

36.64

88

36.93

97

25.17

52

37.51

78

26.47

41

33.77

83

30.38

59

36.21

72

35.98

75

35.03

81

34.4

72

39.49

95

35.89

95

31.72

54

32.65

45

29.4

65

37.07

98

26.67

37

34.51

66

31.1

50

29.2

60

35.93

69

38.58

87

27.71

36

35.87

72

31.23

83

27.56

42

28.66

51

37.25

69

27.46

59

34.94

61

38.01

68

39.81

96

32.36

65

34.65

57

30.58

77

32.03

65

39.53

96

30.1

73

26.39

55

27.42

53

38.8

86







 


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Apr 19, 2020

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