- Write a short paper (3-5 double-spaced pages) in APA essay format of the following: For each of the four Ps ?(?Product (or Service).?Place.?Price.?Promotion.)
- , identify an exemplary brand whose strategy is different from and superior to that of its competitors. Discuss the role the particular strategy plays in the brand's success. For example, Microsoft has an outstanding record of new product hits; Walmart's pricing strategy is a major factor behind the retailer's market domination; BP's policy of not locating gas stations on corner properties gives it a distribution cost advantage over rivals; Snapple's unique advertising quickly built national awareness and preference for what initially was a tiny, unknown brand.
Include an introduction, body in which your respond to the questions above, references list ?if you used in-text citations within the paper for every reference listed.
Use of course concepts with reference to the readings is required to potentially earn maximum points on the short papers.
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