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(Solved by Expert Tutors) NEW PRODUCT DEVELOPMENT CASE STUDYquestions1)explain any three


1)explain any three

important aspects of research and development in the process of new product development.(6 marks)
2)draw and analyze the relationship between the product life cycle and the marketing mix.(15 marks)
3)explain in three different ways in which (in the video record market) the Sony could have maintained the competitive advantage of its Betamax format over the rival VHS system.using relevant example.(9 marks)
by use of introduction stage,growth stage,mature stage,and declining stage of NPD among Sony 1972,Philips 1975, JVC VHS last produced in 2007?and Betamax and VHS have been replaced by DVD's.



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Apr 19, 2020

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