Question Details

(Solved by Expert Tutors) RESEARCH METHODSAssignment OneThree years ago, BRM Motors


Assignment One
Three years ago, BRM Motors

introduced Zap Car on Ugandan Market. Zap car was regarded as similar to "Mercedes Smart", in terms of space utilization and design. Two years after its introduction in Uganda, the manufacturers of Zap- BRM Motors were very much disappointed with diminishing demand and declining deliveries. The Company turned to Marketing Research to identify the problem and develop a programme to increase the sales. According to one of the managers, the real problem was a "marketing failure", i.e. the Company did not effectively advertise the ZAP Car. Management is at cross roads and wants to take an informed decision with regard to increasing Zap Car sales in Uganda. You have been commissioned as a Consultant to conduct a study and advise the Company on the way forward.
Required:


(a)??State the appropriate title and three objectives of your study? ??????????????????????
(b)??What type of research design and approach would you prefer? Support your answers with reasons.????????????????????????????????????????????????????????????????????????????????????????????
(c)??With justification,explain the appropriate sampling techniques for this particular study.???
(d)??What would be the sources of your data? Justify your choice.??????????????????????????????????????????????????????????????????????????????????????????????

 


Solution details:

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
SiteLock

About this Question

STATUS

Answered

QUALITY

Approved

DATE ANSWERED

Apr 19, 2020

EXPERT

Tutor

ANSWER RATING

YES, THIS IS LEGAL

We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • As a reference for in-depth understanding of the subject.
  • As a source of ideas / reasoning for your own research (if properly referenced)
  • For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.

NEW ASSIGNMENT HELP?

Order New Solution. Quick Turnaround

Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.

WE GUARANTEE, THAT YOUR PAPER WILL BE WRITTEN FROM SCRATCH AND WITHIN A DEADLINE.

Order Now