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(Solved by Expert Tutors)I'm working on a Marketing Research project about males visiting the spa.?


I'm working on a Marketing Research project about males visiting the spa.? Parts 1-3 are attached for references. The instructions for Part 4, which is a Power Point Presentation are below. ? Thank You


Part 4 of your marketing research project requires you to present your marketing research project to the class. This will be accomplished by creating a PowerPoint presentation, highlighting parts of your marketing research project.

You are required to:

  1. Prepare a PowerPoint presentation highlighting your Marketing Research Project (MRP). Your presentation should be no longer the 10 slides and it should include highlights of steps 2, 3, 7, 9, & 11 .

Phases and Steps in the Information Research Process:

Phase I

Step 1: Identify and clarify information needs
Step 2: Define the research problem and questions
Step 3: Specify research objectives and confirm the information value

Phase II

Step 4: Determine the research design and data sources
Step 5: Develop the sampling design and sample size
Step 6: Examine measurement issues and scales
Step 7: Design and pretest the questionnaire

Phase III

Step 8: Collect and prepare data
Step 9: Analyze the data
Step 10: Interpret data to create knowledge

Phase IV

Step 11: Prepare and present the final report

 


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DATE ANSWERED

Apr 19, 2020

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