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-LP8?ACTIVITY:?For?this?activity?visit?the?Red?Ants?Pants



-LP8?ACTIVITY:?For?this?activity?visit?the?Red?Ants?Pants?website,?atwww.redantspants.com,?and?read?about?the?company?in?the?our?story?section?of?the?website.?At?the?bottom?of?the?website?follow?the?links?to?the?company?s?Facebook?page,?YouTube?channel,?and?Twitter?account.?Think?about?how?the?various?elements?of?the?marketing?mix?are?represented??How?does?the?style?of?communication?help?Red?Ants?Pants?connect?with?customers??What?sort?of?practical?information?is?provided?to?help?customers?select?and?order?products?While?researching?on?the?companies?website?take?notes?on?and?think?about:??How?might?the?owners?decisions?help?her?solidify?her?position?amongst?her?competitors???What?might?influence?Red?Ants?Pants?to?go?through?established?retailers?instead?of?being?its?own?retail?chain???What?communication?strategy?could?be?good?to?add?to?the?current?mix?You?will?be?using?your?notes?and?research?on?this?week's?assignment.
-LP8 Assignment: Red Ants Pants?

This assignment will assess the competency 8. Explore the general principles of marketing, product, and pricing strategy.
Directions:
Marketing and communication play a huge role in any organization or business?s success. For this assignment read the Behind The Scenes at the beginning and end of chapter 13 in your textbook about the company Red Ants Pants. Using the research you did from the learning activity, and your textbook, write a report answering the following questions:

-How might Calhoun?s decision to keep production in the United States help solidify her market position in the minds of her target customers??
-If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun?s decision to continue functioning as her own retail channel, rather than going through established retailers?
-How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy??

 


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