as how the product offers exceptional utility and where it fails to do so (use the buyer utility map as shown on p.121(see attached-Blue Strategy). Armed with this information, how can the company develop "customer intimacy" as described on pages 105-106 (see attached-A View from the Top).Must be in APA in body and listed at the end of the answer.References to use: Kim, C. & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business Review Press.De Kluyver, C. A. & Pearce, J. A. (2012). Strategy: A view from the top (4th Ed.). Upper Saddle River, NJ: Pearson Education, IncInclude at least 1 other scholarly reference.
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